
Frontier Adds Friends Fly Free Deal to New Perks, $39 Fares
Frontier is making a blatant pitch to customers of rival Southwest who are unhappy about its new checked baggage fees and other changes. Frontier is promoting it free perks, which include free carry-on, free seat selection and free flight changes and fares as low as $39, in a cheeky new ad campaign called “Your New Love”, which promotes “divorce your old airline deal”.