Maserati and Barbie Launch a 530HP Pink SUV

Excuse me while I throw up. Even though it is for charity, the limited edition bright pink Barbie Maserati SUV is a head-shaker and stomach-turner. But it’s also an attention-gettter, which is the point.

Maserati Barbie SUV in bright pink — Photo via Maserati

The luxury auto brand says it is thrilled to unveil what it describes as “an audacious collaboration with Mattel, Inc.’s Barbie®, driven by the “mutual desire to break boundaries and showcase the unique flair of both brands,” in a glowing, adjective-filled press release received by yours truly.

The fruit of this unconventional collaboration is the auto company’s newest SUV, the Grecale, in Pepto Bismol pink, to be known as the Barbie Maserati Grecale.

It’s part of the famous annual Nieman Marcus Fantasy Gift collection, which in the past has featured such fantasy items as a Roaring Twenties themed party at NYC’s Apollo Theater and a $6 Million diamond.

The Barbie Maserati Grecale is an ultra-limited Fuoriserie bespoke edition. Only two of these bright pink 530HP vehicles will be produced, one for the US and another for the rest of the world.

Part of the sales price will benefit the Barbie Dream Gap Project – the Barbie brand’s ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit will be announced in 2023.

bright pink Maserati — Photo via Maserati

More from the press release: “Barbie’s Maserati Grecale is a work of art designed under the Trident’s Fuoriserie customization program, which allows car lovers to express their passion and creativity in the creation of their ultimate Italian luxury car, according to their singular style and taste. This bold Fuoriserie Maserati Grecale is a Trofeo version which pulsates pure adrenaline thanks to its powerful 530-hp V6 Nettuno engine.”

In full Barbie fashion, an expression of her iconic pink hue covers nearly every inch of the dreamy car with fine acid-yellow lines, inspired by the Trident’s racing heritage.

The SUV’s exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat that reveals an incredible rainbow effect on a beautiful sunny day.

There’s a break from all that pink, since everything inside is black. The interior features black full-leather seats, dashboards, carpets, and doors – although there’s pink contrast stitching – as well as branded headrests with the unique “B” badge.

How to Buy the Barbie Maserati Grecale

Through March 31, 2023, with the purchase of the Barbie x Maserati Grecale Trofeo SUV, Mattel will donate ten percent of the sales price to the Barbie Dream Gap Project page on GoFundMe.org.

No portion of the sale is tax deductible. Fantasy Gift available for purchase to residents in the lower 48 U.S. states.

Visit NeimanMarcus.com/FantasyGifts for more information.

ecoXplorer Evelyn Kanter is a journalist with 20+ years of experience as a newspaper and magazine writer, radio & TV news producer & reporter, and author of guidebooks and smartphone apps – all focusing on travel, automotive, the environment and your rights as a consumer.