These discounts are available year-round to active and retired military, some deals include family members, reservists and Gold Star families, and some include first responder who may not have a military background.
Year-round means not just in May, Military Appreciation Month, or around Veterans Day in November.
Military discounts include food, clothing, travel, technology and even engagement rings.
Discounts are not always posted in stores, and sometimes they are even tough to find online. When in doubt – ask, and that includes at local mom-and-pop stores as well as national chains.
In most cases, you’ll need a military ID to get the deal. Or, show up in uniform.
Most of the discounts we’re listing here participate in the ID.me program or similar online services that verify your eligibility.
By category –
Restaurant & Food Discounts for Military
Hickory Farms – Offers free shipping to all gift baskets shipped to APO/FPO addresses.
IHOP – 20% discount at participating locations.
Omaha Steaks – Offers $10 off orders from active, retiree, and veterans. Online verification required.
Outback Steakhouse – Offers a 10% discount. Discount does not apply to online orders.
Shoney’s – Offers a 15% military discount at all company-owned and participating franchise locations.
Vineyard Vines – Offers a 15% discount on purchases made in-store and online.
Entertainment Discounts for Military
AMC Theaters – Offers special military pricing for those who present valid military ID at the box office.
Cinemark – Offers discounted movie tickets with DoD issued ID. Discounts and restrictions vary by location. We recommend contacting the theater for more info.
Disneyland (California) – For active and retired military and their family members choosing three- and four-day ticket options, Disneyland California offers promotional ticket pricing.
Dollywood – Offers discounted tickets to both Dollywood and Dollywood Splash Country as well as discounts on season passes. Verify eligibility and purchase online.
Kings Island – Offers discounted admission to active and retired members. Online verification required.
SeaWorld – Offers discounted admission through their Waves of Honor Program. Additional discounts/free tickets may be available for active-duty members.
TIDAL – The music streaming service offers a 40% monthly subscription discount to all who are serving or have served in the U.S. Military. Each new sign up will receive a 30-day free trial after which the discounted rate will apply.
Walt Disney World – For active and retired military and their family members choosing four and five day ticket options, Walt Disney World offers discounted Military Salute Tickets. Disney World also offers room discounts and discounted Memory Maker (digital photo downloads).
Adidas – 30% off online and 20% off at outlet stores. Registration required.
ASICS – The shoe company offers a military discount of 40% off all full-priced products in its online store.
1-800-FLOWERS – Up to 30% off.
Apple – 10% discount. Online verification required. Immediate family members who reside in the same household are also eligible.
Carter’s/Oshkosh B’Gosh – Free shipping on all orders over $50 to APO/FPO addresses. Other restrictions apply.
Bass Pro Shops – 5% discount both online and in stores. Registration required.
BJ’s Wholesale – All military personnel receive 25% off a membership.
Converse – Converse.com offers a 10% discount via an online verification process.
Costco – Offers military personnel a $20 Costco Shop card when they sign up for a new membership. New members must agree to automatic renewal.
Crocs – 15% off all full-priced styles to Military members. Exclusions apply.
Eyemart Express – 20% discount.
Foot Locker – Active, retirees, and veterans receive a 10% discount off most online and in-store purchases at Foot Locker. This discount also applies at Lady Foot Locker.
Helzberg Diamonds – 10% discount on online and in-store purchases.
JCPenney – Stores nationwide offer 50% off an 8-by-10 family portrait and waive sitting fees. Just show your ID when you arrive for your appointment. Details are online.
JoAnn Fabric – 15% military discount. Enrollment required
Kohl’s – 15% off coupon for military members on Mondays. This offer can’t be combined with any other discounts, including Kohl’s Cash.
L.L. Bean – 10% OFF their purchases
Lowes – 10% discount. Registration is required. Cannot be combined with other offers or discounts and exclusions apply.
Levi Strauss & Co. – Military service members get a 15% discount on all Levi’s apparel.
Lululemon – Active military, reservists, retirees and veterans receive 15% off. Online verification required. Spouses and dependents of active personnel from the same household are also eligible but must verify separately.
Madewell – 15% off entire purchase at this clothing retailer.
maurices – A military and family member discount provides extra 10% off all purchases, every day.
Michael’s – 15% off both in-store and online. Verify online and link your military discount to the Michael’s Rewards program and save even more.
Sam’s Club – Active, retiree, and veteran members who sign up or renew their membership $10 off a $10 purchase within the first 60 days of membership.
Steve Madden – 25% off entire purchase.
Sunglass Hut – 15% discount. USA locations only.
Spec Ops Tools: During Military Appreciation Month in May, Spec Ops Tools is proud to offer a 25% discount to active military and veterans. With each sale, 3% is donated to support veteran and first responder causes.
Tommy John – 20% military discount. Must verify eligibility online.
Tiffany & Co – 10% discount on engagement rings and wedding bands. Fiancés, domestic partners, wives and husbands are eligible for the discount even if their U.S. military partner is stationed overseas and not able to come into the store. However, it may not be extended to anyone else, including family members. U.S. stores only.
The Bro Basket – The gift basket company designed for men offers a 12% military discount. Use code MILITARY at checkout.
Home Depot – 10% discount. There’s an online verification process that can also be accessed through the Home Depot app. Registration required and discount caps out at $400 per year.
The North Face – 10% discount. Must verify online and discount can be used once every 30 days.
Unique Vintage – 10% military discount. Online verification required.
Vera Bradley – 15% discount on purchases made on verybradley.com
Yankee Candle – 10% discount on purchases made in-store, online, and in outlet stores.
Yeti -discounted products via ID.me. Members must register and be logged in to their ID.me wallet to view offers.
Zappos – 10% military discount. Registration required.
Bowflex – Call 1-800-618-8853 to inquire about available discounts for active and retired military.
Burton Snowboards – The outdoor gear company store offers a 20% discount to the military.
Ikon Pass – Active duty and retired military and their adult dependents can receive an up to 29% discount on all Adult and Young Adult Ikon Pass products. The Ikon Pass provides discounted access for mountain resort activities like skiing and snowboarding.
- Ikon Pass resorts include Jackson Hole, Aspen/Snowmass, Alta, Snowbasin, Steamboat, Palisades Tahoe, Tremblant and Revelstoke.
Vail Resorts – Vail Resorts offers the Epic Military Pass which provides unlimited, unrestricted access to 40 resorts for $145 for Active and Retired Military and their dependents. Veterans and their dependents can purchase an Epic Military Pass for $480.
- Epic Pass resorts include Vail, Beaver Creek, Breckenridge, Keystone, Park City and Whistler Blackcomb.
The Mirror – The smart home gym from Lululemon, offers a total of $590 in savings. The discount includes 15% off the product, three months free subscription, and free delivery and setup.
Peloton – Up to $200 off accessories or accessory packages with the purchase of a Peloton Bike, Bike+, or Tread.
Wilson Sporting Goods – 15% off all eligible merchandise to all active, reserve and retired military and their families.
Automotive Discounts for Military
GMC – Check on military discounts at local dealers or go online to the GMC site for hot deals on new and used cars. GMC claims to have the best military discount of any car company. Although the link is to GMC, you can also choose \from new Chevrolets, Buicks, Cadillacs or GMC vehicles. Get all the details about offers and eligibility here.
Jiffy Lube – 15% discount on oil changes. Other services may be excluded.
O’Reilly Auto Parts – 10% discount on in-store purchases.
Alamo Rent a Car – Alamo offers discounted leisure travel rates for military and government employees and may offer enhanced discounts for members traveling on orders.
Allegiant Air – This budget carrier offers free checked baggage and free oversized baggage and other perks.
Amtrak – 10% discount off the lowest ticketed price. Restrictions apply.
Avis Car Rental – Up to 25% discount. Registration required.
Caesars Entertainment – Locations including Las Vegas and Lake Tahoe and more are offering an extra 15% off in addition to the best available rate for veterans and active-duty military, providing up to 35% off for military for bookings made May 26-31 for future stays. Blackout dates apply. Book directly through www.caesars.com/book. Deal types not eligible for additional discount in combination include Caesars Rewards loyalty member offers, room packages, and promotions with property and/or room add-ons/inclusions (show tickets, food credits, resort credits, etc.) Find additional details here.
Carnival Cruise Line – Military enjoy reduced rates on cruises with Carnival. Find more details here.
Cheap Caribbean – Get $150 off your next beach vacation when you sign up for the Waves4Warriors hero club.
Disney Cruise Line – Military rates of up to 35% off select sailings.
Great Wolf Lodge – This family-friendly chain offers up to 25% off vacations.
Hard Rock Atlantic City– Hard Rock Hotel & Casino in Atlantic City offers several discounts with its Wild Card Reward’s Veteran’s Program. The program is open to all active duty military, all veterans, members of the Army and Air National Guard, Army Reserve, Navy Reserve, Marine Corps Reserve, Air Force Reserve, Coast Guard Reserve, and all active military and veteran spouses. See the special savings here. Other Hard Rock locations may have similar programs.
Hertz – Discounted rates and space-available upgrades.
Holiday Inn Club Vacations – The vacation ownership company has launched a Guest of Honor a program that provides complimentary resort stays to active-duty military, veterans and their families. The company also is partnering with Vacations for Vets, a program run by In Honor of Our Troops (IHOOT), a nonprofit organization that works with hospitality brands to provide free lodging to active-duty military and veterans.
Holland America Line – Book a select cruise to Alaska, the Mediterranean or the Caribbean and receive a $100 onboard spending credit and other amenities including a drink package and shore excursions.
Greyhound – 10% discount off full-price tickets for military members, veterans and their families when tickets are purchased at the station. Get a 10% discount online if you have a Veterans Advantage© card.
Jellystone Parks – Campgrounds offer discounts for military and veterans. Discounts vary by location. There are also special events and Heroes Weekends for military and first responders.
United Airlines – Through Veterans Advantage, United offers a 5% discount on flights originating in the USA. Other restrictions apply.
Home Furnishings Discounts for Military
Mattress Firm – Active, veteran, reservist U.S. military, and their family members can get an extra 10-20% off their mattress and bedding purchase.
Purple – Verify your eligibility and receive a 10% off discount code on an order of mattresses and bedding from Purple. Restrictions apply.
Sleep Number – Active, veteran, retired and reservist personnel get a 20% discount on all Sleep Number 360 smart bed and bases.
Sherwin Williams – 15% discount on paints, stains, and painting supplies.
Tuft and Needle – 15% discount on mattresses.
AT&T Military Appreciation Discount – Military, veterans, and their families get $100 in credits per line when you switch. Plus get AT&T’s best price on unlimited plans for less than $27 per month per line when you get four lines.
Apple – 10% discount. Online verification required. Immediate family members who reside in the same household are also eligible.
Dell – Military members can obtain a 10% off coupon by emailing email@example.com from a dot mil email address.
Microsoft – 10% discount on products.
LinkedIn – The professional networking and job site offers a free one-year Premium Essentials membership to active, retirees, and veterans. Eligibility verified online.
Rosetta Stone – 10% discount on language courses.
Turbo Tax – Enlisted military members, both active and reserve, receive free federal income tax filing when a military W-2 is submitted to Turbo Tax.
UScellular: The phone-service provider offers military and veterans a 15% discount on its plans with eligibility.
Verizon – $10 to $25 off unlimited data plans to all five branches of the active military, reservists, National Guard members, commissioned officers of the National Health Service and National Oceanic and Atmospheric Administration, veterans, Gold Star families and cadets. Phone accessories ordered through Verizon online or purchased at its retail stores are eligible for a 10% to 25% discount, too.
- Also – Verizon will suspend service during a deployment, resuming it when the service member returns home.
Massage Envy – Discounts for active military at this national chain. Inquire at your local Massage Envy for details.
True REST Float Spas – The chain of flotation therapy spas offers a free one-hour session to anyone on active duty or any veteran on the 11th day of every month. Flotation therapy is used to ease symptoms of depression, chronic pain and PTSD, among others.
If you don’t find your favorite store or brand here,
you can find more military discounts on
This article was published originally several years ago, and is updated and republished twice a year – in May for Military Appreciation Month and in November for Veterans Day.
Thank you for your service.
ecoXplorer Evelyn Kanter is a journalist with 20+ years of experience as a newspaper and magazine writer, radio & TV news producer & reporter, and author of guidebooks and smartphone apps – all focusing on travel, automotive, the environment and your rights as a consumer.
Contact me at firstname.lastname@example.org.
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Copyright (C) Evelyn Kanter