They are an indespensable part of our lives, to carry and store items of all kinds, and an ideal way to display your branding message to promote your business.
Think of all the times you’ve seen customers use tote bags when carrying items, going into work, heading to the gym, or on an afternoon out with family.
Also think of all the people they come into contact with as they use your brand’s reusable tote bag with your marketing or branding message, attract new customers and enhance your marketing strategy.
Tote bags with your brand on them are highly valuable and can benefit your business in more ways than you expect.
So, are there really benefits to giving out free tote bags and other promotional items?
The costs of promotional products will be one of the first considerations when choosing tote bags and other items, as your budget will need to be established beforehand.
Traditionally, advertising campaigns run for a specific period of time and then end unless you continue to fund the campaign.
A tote bag is different because it provides traction for months or even years after the initial investment.
Upfront costs of tote bags and other promo items need to be paid just once. After that, you can sit back and enjoy the rewards of your labor.
Whether they are being sold or given out for free, the value of these items will continually increase as they are continually worn and used.
Many times, when a promotional product is given to a customer, it is used a few times and then put to the side if it is not highly functional.
However, tote bags are wearable and tend to get used much more than items than cannot be worn.
A well designed tote bag should be attractive and draw in the eyes of passerby, getting your brand more attention.
Pay attention to how much you check out what others are wearing and look at what design elements catch your attention to get a better idea of how to design promotional items and accessories.
Tote bags can be used to pointedly target your audience even if it is a diverse one.
Promo bags can cross barriers and are often accepted by individuals of different backgrounds and occupations with no issues.
Age doesn’t matter as much, either, because when it comes to tote bags, you can potentially give the same bag to a 9-year-old and a 90-year-old.
Now that we’ve gone over some reasons tote bags are a popular promo tool, let’s take a look at when your organization should give out promotional items like a tote bag in order to get the best results and reach the audience you desire.
When to Give Out Promotional Bags
When using tote bags as promotional products, you should make sure you hand them out at the right time in order to get the best results.
Here are some opportunities you can use to hand out promotional tote bags:
In-store events can be a great time to give out promotional products, especially tote bags.
When people visit your storefront, they will get a complete idea of what your company is and what it offers to customers along with freebies.
These ambassadors spread the word about your brand, especially if they have a good experience at your in-store event.
Incentives for Subscriptions & Pre-Orders
When you offer subscriptions or have loyal customers, you can use promotional offers to thank them for their patronage.
When you have an event coming up, such as a release of a new product, give out free tote bags as an incentive to customers that participate in the event.
Welcome Package for Employees
Promo bags aren’t just for customers; they’re for employees as well. Employees know more about your organization than random individuals or customers, so they are the perfect mouthpiece for your brand.
Give out promotional items during orientation or when officially welcoming new employees.
Tote bags are a promotional product that can get the results you want, especially if you give them out strategically and design them to be eye-catching.
Use tote bags for your business if you want to ensure you are reaching customers and getting the word about your brand out.
Copyright (C) Evelyn Kanter
ecoXplorer Evelyn Kanter is a journalist with 20+ years of experience as a newspaper and magazine writer, radio & TV news producer & reporter, and guidebook and smartphone app author – all focusing on travel, automotive, the environment and your rights as a consumer.
Contact me at firstname.lastname@example.org.
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