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Home » VW “The Force” commercial voted one of 10 best in last 25 years

VW “The Force” commercial voted one of 10 best in last 25 years

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The Force has been with Volkswagen ever since it introduced the appealing 2011 TV commercial The Force. It’s just been voted one of the ten best auto commercials in the last 25 years.

You know the commercial. It’s the one with the little boy dressed as Darth Vader, and when he points his hands at daddy’s VW Passat in the driveway, the headlights blink and the young man is surprised by his forceful power.  I can’t tell you how many people have seen “The Force,” on TV, but the clip on YouTube has been viewed more than 55 milion times.  Including a couple of times by me, because it’s an absolutely delightful commercial.

The award was made at the all-important North American Intenational Auto Show in Detroit, by The One Club, a non-profit organization devoted to improving the advertising industry. The panel of judges is made up of more than 70 top advertising executives and automotive journalist.2012 VW Passat

It also doesn’t hurt that the commercial is for one of the best cars on the planet, the VW Passat, produced in the world’s first LEED certified green manufacturing plant, in Chattanooga.  Click here to read my ecoXplorer article.

 

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Filed Under: Family Cars, Five Best, Green Cars Tagged With: 2012 VW Passat, Darth Vader commercial, ecoXplorer, Evelyn Kanter, LEED Certified

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ecoXplorer is your guide to smart spending and eco-friendly living

Evelyn Kanter is a journalist with 20+ years of experience as a newspaper and magazine writer, radio & TV news producer & reporter, and guidebook and smartphone app author – all focusing on travel, automotive, the environment and your rights as a consumer.

Evelyn currently serves as President of the International Motor Press Assn. (IMPA), and is a past Board Member of a prestigious professional group for travel journalists.

Contact me at evelyn@ecoxplorer.com.

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