Stay at any of the Kimpton Hotels and help The Nature Conservancy save the rainforest, one tree at a time. That’s the goal of a new partnership between the eco-friendly hotel chain and the environmental group, which has an ambitious Plant a Billion Trees campaign to re-forest and protect 30 million acres of forest in South America.
The Atlantic Forest of Brazil is one of the most threatened tropical forests on earth, and this partnership will help preserve and save it. The goal is to plant one billion trees by 2015 to replace those cut down for logging, cattle grazing and farming – will remove ten million tons of carbon dioixide a year, which will help reduce the impact of climate change and protect the forest’s bio-diversity of plants and animals, too.
Any time you stay at a Kimpton Hotel, book the “TNC” code to receive 10 percent off the best available rate. With each stay, Kimpton will give $10 to The Nature Conservancy, to plant ten trees in Brazil’s Atlantic Forest.
Extending along the coast of Brazil, the Atlantic Forest is a biodiversity hotspot that once covered nearly 330 million acres. Today, a mere seven percent remains. It is home to a remarkable array of wildlife, much of which cannot be found anywhere else on Earth. It is also a critical source of drinking water and hydro-electric energy for more than 120 million people, which makes its preservation a global conservation priority.
Kimpton launched its EarthCare program in 1981, and the partnership with The Nature Conservancy is the newest one.
Earlier this year, carmaker Audi partnered with The Nature Conservancy to raise $25,000 to support a similar re-forestation and bio-diversity program in the Lower Mississippi Valley.
by Evelyn Kanter
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