Spotify is one of the fastest-growing streaming services on the planet, with 180 million active users, nearly half of whom are paying subscribers.
Every musical artist needs a Spotify presence, including using the tools and tactics to maximize exposure. Here ‘s how to do it.
Best Way to Improve Spotify Exposure
Let’s cut to the chase. You are looking for ways to boost your Spotify exposure. It’s a tough world out there and most people will be left behind. Your competitors are doing everything that they can to stay ahead and that means you need to do the same. It isn’t that hard to do.
You probably are an artist who wants to focus on your sound, and not a digital marketer. That is how it should be.
So, let’s focus on the steps to take so that you can truly focus on the music and not the marketing.
The basic premise is that you will need to buy Spotify streams.
This isn’t a novel idea. It is a standard marketing strategy. It’s easy to do and offers a huge payback.
Is Buying Plays Worth It?
Yes, yes, yes. Don’t let anyone tell you otherwise. Every marketing agency on the planet spends money to spread the word about their product. It is just how the world works.
When you buy Spotify streams, you aren’t buying people to play your music so that you get royalties off those. You are buying Spotify streams such that your profile gets seen by more people across the world.
You aren’t fighting your opponents. You are fighting the Spotify algorithm. This is important because your opponent isn’t taking up airspace like on the radio. The algorithm that Spotify uses picks artists based on their appeal and plays. This is a number that you can’t just fix overnight.
The number of plays and followers matters to the algorithm when you want to grow your exposure and connect to more audience members in your target demographic. The strategy is simple:
Boost your numbers such that the algorithm picks you up. Then your plays and followers will start to naturally and organically grow without the need to do anything.
Yes, you will always need to buy Spotify plays to maintain your proactive playing levels, but there is a strategy to it all. There is a way to do it right and a way to do it wrong. Make sure you are doing it the right way. Spotify rewards those that have great growth that looks natural. Spotify disciplines those that don’t go anywhere.
What are your Goals?
First, you need to take a step back. Why are you on Spotify? What are your goals? What are you looking to get out of the experience?
These are important questions that you need to ask yourself. Then you need to look at your actual metrics. What songs work? What songs don’t work? How many plays do you get a week? When do those plays happen? What countries do they come from? Are there types of listeners that you find benefit you the most?
All of this matters.
What do you think? We value your comments and love hearing from you.