The newest hotel room amenity goes well beyond fluffy robes and slippers. Hard Rock Hotels now provide guests with a pre-reserved Fender guitar for jam sessions in their rooms. The Amplified package also includes a floor amp, headphones, and a souvenir hat to tell everybody “I Got Plugged In @ Hard Rock Hotels”.
The press release I received from Hard Rock Hotels says it is “committed to elevating the guest experience through memorable and authentic experiences that rock”, and encourages guests to sign up for additional hotel services, such as a spa treatment and tickets to local events, to further personalize the experience.
And the press release says the Amplified package is available at all 23 Hard Rock Hotels worldwide, “from Bali to Cancun and Ibiza to Palm Springs”.
The press release does not say anything about extra sound-proofing in the Amplified rooms so that guests in adjoining rooms don’t have to enjoy a 3am jam session next door.
The press release says nothing about guests being able to request a room far from an Amplified guest.
You can do that at at any brand name hotel, to avoid being next to the elevator or ice machine, which tend to be noisy.
But the Hard Rock Hotels press release does invite guests to make even more noise about their Amplified experience on Facebook, Twitter and Instagram by tagging @HardRockHotels and incorporating the #SoundOfMyStay hash tag for their chance to receive even more exclusive perks.
But the press release does not say if those perks are available for non-amplified guests, too, perhaps to request a quiet room far away from a plugged-in guest.
Bad deal
Losing sleep to noisy rooms, including from noisy next door neighbors, can damage your getaway experience.
Noisy neighbors ranks right up there with surprise “resort fees” and pricey Wi-Fi as the things hotel guests complain about the most.
Recently, I stayed at the Downtown Grand in Las Vegas. My bedside amenities included earplugs. You know your room will be noisy when the hotel provides earplugs along with soap and towels, and it was.
The throbbing disco and “house” music blaring from the loudspeaker system in the casino and lobby of the Downtown Grand Hotel & Casino was loud enough to reach my room on the seventh floor, so I cannot imaging what it would be like to have the room next door to an Amplified guest at one of the Hard Rock hotels.
New Hard Rock Hotel projects include Atlanta, Berlin, Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. It is not clear whether the Amplified package will be introduced in these new locations, too.
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