As an extension of its annual “December to Remember” sales event, Lexus is once again offering a “Check In for Charity” social component that lets you give back to a good cause. Through Jan. 2, 2014, each time you check into Foursquare from a special Lexus app, it’s turned into a $50 donation to the Boys & Girls Clubs of America. And if you check in from a Lexus dealership, your check-in is doubled.
Facebook and Foursquare users can connect to the custom app by visiting LexusCheckInforCharity.com, and then check in as you normally would to everyday locations like restaurants, retail stores, concert venues or even the office.
To make the Web application even more interactive, a leaderboard displays the most active donors by check-in with views sortable by user, location and check-in category. A dynamic map offers users an opportunity to review your own check-ins and donation tally, as well as compare your results with Facebook friends and the rest of the country.
What a deal – you donate money to charity without donating money to charity. Just a couple of clicks.