India has tapped popular Bollywood actress and a former Miss World, Priyanka Chopra, to be the face and the body of the country’s environmental efforts, which include tiger conservation and cleaning up the Ganga River. Before heading to Bollywood and establishing a successful career, Chopra traveled the world as Miss World 2000.
Priyanka Chopra’s new green face is primarily for eco-themed programs within India, to encourage the 1.2 billion population to stop littering, and to encourage India’s businesses to avoid dumping industrial waste into the Ganga River, which is central to India’s religious and commercial worlds.
Chopra also will be spreading the message of the importance of saving the Bengal tiger, whose population has declined to less than 1,000 in the last century, from as many as 40,000.
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