Automotive History: How Mercedes Got its Name 120 years ago, the name of an eleven-year-old girl became the epitome of cars and the first luxury car brand in the world. On April 2, 1900, Gottlieb Daimler named the vehicles produced by his Daimler-Motoren-Gesellschaft (Daimler Motor Company) as Mercédès, after the daughter of  Daimler’s biggest customer.
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