Paris Hilton is the new spokesperson for Hilton Hotels, in a new advertising and marketing campaign called “Hilton. For the Stay”.
The great-granddaughter of hotel chain founder Conrad Hilton is a well-known media celebrity, social media influencer and business woman who grew up living in and staying in many family hotels around the world.
Theoretically, that gave her special insight to the hotel business early on.
This article is from 2022.
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Her role in the campaign starting in spring 2022 is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton team members around the world today.
The campaign includes commercials which poke fun at some travel and hotel horror stories, at a time when cancelled flights and missing luggage are frustrating travelers.
In one of the featured TV spots, “Haunted,” pokes fun at what can go wrong when booking a vacation rental—depicting a family showing up to a hilariously creepy property that wasn’t exactly as advertised.
“Confirmed Together” zeroes in on a unique Hilton feature that addresses a very real problem of family travel – the importance of securing connected rooms at the time of booking.
And in “Extra Storage,” Paris Hilton has an innovative solution for her extra luggage.
The goal is to highlight the benefits Hilton offers to make guests feel cared for, including service, pet-friendly travel, choices available in the Hilton Honors app, skip the front desk check-in, confirmed connecting rooms and more.
So, another part of the campaign is “It Matters Where You Stay”
In addition to Paris, actor Catherine O’Hara is the voice-over of other TV commercials and other audio.
“Today, as we make company history with Hilton’s first brand platform, we’re reminding guests that at the heart of a great trip is a great stay and that it’s just different when that stay is with Hilton,” said Mark Weinstein, chief marketing officer for Hilton in a press release statement.
According to the travel trade publication Insider Travel Report, consumer research uncovered “the Stay,” and being cared for, are the crucial elements that can make or break any trip.
So, Hilton is doubling down on its new brand platform to prove to guests that truly, “it matters where you stay.”
“With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay,” said Weinstein.
Full disclosure
Years ago, I spent a full day one-on-one with Paris Hilton coaching her for the interviews she would be giving to launch her cosmetics and fashion line.
You can find more information here about my interview skills coaching programs for individuals and corporate groups.
ecoXplorer Evelyn Kanter is a journalist with 20+ years of experience as a newspaper and magazine writer, radio & TV news producer & reporter, and author of guidebooks and smartphone apps – all focusing on travel, automotive, the environment and your rights as a consumer.
ecoXplorer Evelyn Kanter currently serves as President of the International Motor Press Assn. (IMPA), and a current member of the North American Travel Journalists Assn. (NATJA).
Contact me at evelyn@ecoxplorer.com.
Copyright (C) Evelyn Kanter
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