Holland America Speeds Embarkation With Facial Recognition

Holland America Line is speeding the boarding experience with new technology that includes facial recognition.

The new mBark facial recognition system is being introduced, along with the VeriFLY vaccination verification program.

mBark is a mobile system that enables guests to check in for their cruise in less than 10 seconds, while the VeriFLY digital wallet for COVID-19 credentials offers a solution for proof of vaccination and test results.

Here’s how mBark works:

With mBark facial recognition, you must load your photo and all necessary pretravel information to Holland America’s website before embarkation to use the touchless system.

Following a quick face scan, mBark passengers  can move through the check-in process in about 10 seconds, which is a good deal less than regular embarkation processing.  The facial recognition system also will expedite returns to the ship after shore excursions.

Here’s how VeriFLY works:

VeriFLY lets passengers upload the required information to the app, including proof of vaccination and test results, allowing them to go through the screening process prior to arrival at the terminal.

Once registration is complete, guests simply need to show the VeriFLY QR code or “pass” (digital or printed) to the check-in agent.

VeriFLY has a successful record of serving dozens of airlines, cruise lines, hotels and a variety of industries. The VeriFLY app is available for download at Google Play and the Apple App Store

“Holland America Line continues to look for ways that make the cruising experience better for our guests as we navigate protocols and best practices for today’s travelers,” said Gus Antorcha, Holland America’s president said in a press release.

“We recently completed testing with VeriFLY and mBark on a few sailings, and the most common comment from guests was, ‘That’s it?’ because it’s so fast and efficient.”

For more information, call 877-724-5425 or visit www.hollandamerica.com.