Print versions of the green message — without Jon Hamm’s voice, of course — will be appearing in April issues of magazines, and in top newspapers on April 22, which is Earth Day.
Mercedes is spending piles of green to give us the green message on top TV shows, including “American Idol,” “CSI Miami,” “Late Night with David Letterman,” “Law & Order SVU,” “Today” and “24.” Plus, such cable outlets as Bravo, CNN, Discovery, HGTV, National Geographic, USA and on ESPN’s “SportsCenter”.
Hamm’s new association with Mercedes-Benz could cost AMC’s Mad Men one of its major sponsors. For the last couple of seasons, Mercedes arch-rival BMW has been a primary sponsor of the hit show. Will it continue? I’m predicting no. I’m predicting Mercedes will replace BMW.
Related articles you may find interesting:
- BMW pumps millions into sponsoring Mad Men series
- Mercedes debuts concept car that can be either a plug-in hybrid or a fuel cell
- Mercedes bringing F-Cell compact car to USA