The Defender Above & Beyond Service Awards giveaway is in honor of the 70-year-history of the Land Rover brand, and the company is giving away one specially-outfitted rugged Defender model for each decade, to help seven organizations further their charitable efforts.
Eligible organizations must be a U.S.-based 501(c)(3)1 non-profit whose efforts fall into one of these seven categories:
- Search and Rescue,
- Coastal and Marine Conservation,
- Animal Welfare,
- First Responders,
- Urban Improvement
- Fire Services.
Anybody can nominate a non-profit charity, or non-profits can nominate themselves by filling out the entry form and submitting video up to three-minutes long that shares what the charity is about, how it addresses community needs, and how the Land Rover Defender will help to further that effort.
Land Rover is accepting video nominations here through July 7, 2021 for organizations making a difference
There are rolling application dates, depending on the category.
Starting with Search and Rescue and Coastal and Marine Conservation, Land Rover will call for entries through Wednesday, April 7, 2021 before opening submissions for the next categories.
Once selected by a panel of qualified judges, finalists’ videos will be posted on the Land Rover website for public voting before submissions for the next categories take place.
All winners will be announced on September 2, 2021.
|Public Voting||Winners Announced|
|1. Search & Rescue|
2. Coastal and Marine Conservation
|March 9, 2021||April 7, 2021||April 8 – 16, 2021||April 21 – May 3, 2021||Sep. 2, 2021|
|3. Animal Welfare|
4. First Responders
|May 3, 2021||June 1, 2021||June 2-11, 2021||June 16 – 28, 2021||Sep. 2, 2021|
6. Urban Improvement
7. Fire Services
|June 28, 2021||July 27, 2021||July 28 – Aug. 6, 2021||Aug. 11-23, 2021||Sep. 2, 2021|
“Defender vehicles have been used for various humanitarian causes around the world for decades and with its recent return to the U.S., we wanted to expand on that legacy with ‘The Defender Above & Beyond Service Awards’ and celebrate organizations that know the value of community and drive to do great things with them,” said Joe Eberhardt, President & CEO, Jaguar Land Rover North America.
“Over this past year, we have been inspired by the endless acts of service from people who embody the Above and Beyond spirit of Land Rover, and we’re excited to reward these individuals with new customized Defender vehicles so they can continue to help those around them.”
With a nod to the historic Land Rover Defender, the New Defender is the toughest and most capable Land Rover vehicle yet, combining a new body structure with all-new technologies and legendary engineering to create a Defender fit for the 21st century.
The 2021 Land Rover Defender 110 is on sale now in the U.S. and is priced from $50,500.
The Defender 90 body style is also on sale now in the U.S. and priced from $46,100.
Configure your Defender at www.landroverusa.com/Defender.
About Land Rover
Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road.
Today’s Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.
In 2020, Jaguar Land Rover sold 425,974 vehicles in 127 countries.
A British company at heart, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre opening soon.
JLR also has vehicle plants in China, Brazil, India, Austria and Slovakia. Three of the company’s seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China.