Milwaukee will be the center of the motorcycle universe over Labor Day Weekend when Harley-Davidson riders and fans gather for the end of a year-long celebration of 115 years as one of the world’s most recognized brands and the definition of riding freedom.
New for 2018 are motorcycle events throughout the city.
Harley-Davidson will host – for the first time ever – beach motorcycle racing on Bradford Beach on the shores of Lake Michigan, sponsor “Run What You Brung” drag racing, Flat Out Friday flat-track racing and more.
The Museum will host motorcycle field games, a custom bike show, tattoo artists, live music, local food and more.
The Milwaukee 115th anniversary celebration begins thousands of miles away on Tuesday, August 21, with Harley-Davidson Rides Home.
Led by Harley-Davidson executives, hundreds of riders will convoy to Milwaukee from cities including Seattle, San Diego, Ft. Lauderdale and Portland, Maine, stopping at dealerships and adding more riders along the way.
Even if you are not an owner or rider, you can participate in the 115th Harley-Davidson anniversary celebration.
Fans can begin celebrating the 115th Anniversary now on social media, using #HD115.
Harley-Davidson is launching a global movement to celebrate freedom by collecting stories from fans around the world.
The authors of the best 115 stories will receive a commemorative stainless-steel rivet displayed in a place of honor on the grounds of the Harley-Davidson Museum.
That includes stories from anybody who participated in the Summer of Love in Taos, New Mexico, inspired by the iconic film Easy Rider, starring Dennis Hopper, Peter Fonda and Jack Nicholson.
Additionally, one Monday in every month leading up to the anniversary in Milwaukee, Harley-Davidson will hand over the reins of its social media channels to a H-D fan.
They’ll share their stories and lead the conversation at #MotorcycleMonday to help extend weekends for all freedom-loving individuals who are part of our community today and for those yet to join. Visit Harley-Davidson on Instagram, Twitter and Facebook to tap into motorcycle culture, read stories from riders and share your own.
Another important event is the Harley-Davidson 115th and HOG 35th Anniversary Moto-Carnival Veterans Park, 1010 N Lincoln Memorial Dr., Wed. Aug. 29 ththrough Sunday, Sept. 2md.
This free party – to celebrate the 115th and 35 years of the Harley Owners Group – kicks off Wednesday as riders roll into Veterans Park. All weekend long the Full Throttle Saloon will serve up high-wire motorcycle thrill shows, Wall of Death and more.
Click here for a A complete list of 115th Anniversary events and activities including rides home details, Rally-Pack specifics and their exclusive benefits, motorcycle rentals, organized local rides, tour routes, street parties, as well as lodging and camping
Harley-Davidson 115th Anniversary Celebration in Milwaukee highlights include:
Harley-Davidson Museum™: Central Rally Point
400 W Canal St., Milwaukee
8/29-9/1, 9 a.m.-11 p.m.; 9/2, 9 a.m.-6 p.m.
- Harley-Davidson history and culture come to life at the Museum site, with free outdoor activities scheduled for the entire weekend including entertainment on two stages plus food and beverage vendors, photo opportunities and a display of the latest Harley-Davidson motorcycle models.
- H-D Museum Archives and Tours: (Admission required) Motorcycles and artifacts tell the story of the Motor Company’s rich history. All H.O.G. members enjoy complimentary admission with a valid H.O.G. membership card and Photo ID. General Admission Museum tickets go on sale at 10 a.m. CDT March 9 at H-D Museum.
- Custom Culture Artisans: See artists working in leather and steel, painting and drawing, and creating designer apparel.
- MotoPhotoShow: Experience the moto-centric photography gallery featuring top artists and photographers.
- Pinstriping: Customize your ride with pinstriping applied by professional artists.
- Live Tattoos: Get the ultimate 115th Anniversary souvenir by professional tattoo artists.
- Stunt Shows: Be amazed at the skills of top motorcycle stunt performers.
- Museum H.O.G. Pin: H.O.G. Members can pick up a 2018 Museum H.O.G. Pin.
- Sailor Jerry Cocktail Bar & Flash Art Gallery: Learn the story of Norman Collins (aka Sailor Jerry) as you share a cocktail and witness the emerging American counterculture who chose to live outside the lines.
- 115th Anniversary Living the Legend™ Rivets: Celebrate your H-D journey or honor the legacy of a loved one with a customized Living the Legend Rivet permanently displayed on the Harley-Davidson Museum grounds.
- Motorcycle Field Games (Saturday 9/1) Help support the BUILD program and take part in vintage motorcycle games including Slow Races, Plank Ride, T-ball, Barrel Roll, Ball on Cone and Weenie Bite and. On-line registration will be live on the H-D Museum website in June.
- 10th Annual Harley-Davidson Museum® Custom Bike Show (Sunday, 9/2)
Motorcycle Racing Action
Flat Out Friday Powered by Harley-Davidson
Panther Arena, 400 W Kilbourn Ave., Milwaukee; 8/31 7 p.m.-10 p.m.
- See the best of indoor, flat track motorcycle racing as riders from both traditional and special classes compete on a soft-drink-syrup-covered track, creating the best of tight, bar-to-bar racing action. Tickets go on-sale later this summer.
Run What You Brung Powered by Harley-Davidson
Great Lakes Dragaway, 18411 1st St., Union Grove, Wis. 8/31, Noon-10:30 p.m.
- Drag race side-by-side and keep getting back in line to show them what you got. Three performances by the Twin Stunts All-Harley Show. Tickets on sale at noon CDT March 9, 2018. Visit www.greatlakesdragaway.com for more information on practice sessions and to purchase racing and admission tickets.
Harley-Davidson Beach Racing at Bradford Beach
2400 N. Lincoln Memorial Dr., Milwaukee
8/31 Times TBD, 9/1 3-8 p.m.
- In a Harley-Davidson anniversary first, bikes will tear through the sand on the shoreline of Lake Michigan. Free and open to the public, this beach-focused event will provide gritty fun for all ages. On Friday, racers will be wrenching and kicking up sand as they practice for the competition. Racers on vintage and new bikes will meet up Saturday and battle it out on an oval track created in the sand right on Bradford Beach.
Juneau Avenue Global Headquarters
3700 W. Juneau Ave., Milwaukee
8/29-9/1 8 a.m.-5 p.m.
- Visit the historic site of the first Harley-Davidson factory with free photo opportunities. Experience a 2019 Harley-Davidson motorcycle on the indoor Harley-Davidson JUMPSTART™ Rider Experience.
Factory Tour: Harley-Davidson Powertrain Operations
8/29-8/31 Times vary
W156N9000 Pilgrim Rd, Menomonee Falls, Wis.
- Get up close and personal with the Milwaukee-Eight™ and Sportster® powertrain assembly line.
HOG 35th Civilian Skills Competition & Police Skills Competition
Preliminary rounds at Miller Park 8/30 – 8/31 10 a.m.-6 p.m.; Finals at Veterans Park, 9/1 10 a.m.-6 p.m.
- This is serious competition, with trained motor officers and civilian HOG members showcasing their riding skills through challenging patterns.
9/2 at 1 p.m.
- Riders from around the world will wave their hometown flags as fans line the route to see the beauty and the brawn of customized motorcycles and unique show bikes. The parade kicks off at 45th Street and Wisconsin Avenue, continues east through downtown Milwaukee and lands at the Harley-Davidson 115th Anniversary and HOG 35th Moto-Carnival at Veterans Park.
Visit Local Harley-Davidson Dealerships
- Visit seven local Harley-Davidson dealerships to check out new 2019 motorcycles. Take demo rides, get on-site service and accessory installations, talk with financing and gear specialists and shop for exclusive 115th merchandise and accessories. Go to h-d.com/115 for local dealer locations and information.
About Harley-Davidson Motor Company
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.